AI visibility for solar
Every solar answer online is being rewritten. Someone is going to write yours.
The incentive landscape for residential solar changed, which means a large share of what has been published about the economics of it is now out of date. Homeowners are asking assistants anyway, and the assistants are answering from whatever exists. The question is whether your company is named in those answers, and whether the pages behind them are yours or a broker's.
Buyer asks
Answer names
The AI engine compares local options, checks the evidence it can cite, and names your business when your content gives it the clearest answer.
Why this market needs answer visibility
A homeowner researching solar meets a lead marketplace long before they meet an installer, and the marketplace bought that position by publishing.
The stale-content problem is your opening
When the rules underneath a category change, everything written before the change starts giving people the wrong answer. That is a genuine problem for a homeowner and a genuine opportunity for whoever republishes first. Somebody has to answer these questions accurately for your state and your utility, and the installer who does it is the one an assistant will have something current to quote.
A word of caution, and we would rather say it than not
This is a category where publishing a number carelessly is worse than publishing nothing. Incentive arithmetic, payback periods, and credit eligibility move, and a page carrying a figure that expired reads as either careless or dishonest to the exact buyer you want. Anything with a number in it should be checked against the current rule, from the rule itself, before it goes live. The drafting speeds up the writing; it does not relieve anyone of getting the number right.
Your competitor is usually not another installer
Ask an assistant who should install solar on a house in your area and see how often the answer is a comparison site or a lead marketplace rather than a company that owns a truck. Those businesses earned that position by answering questions in writing at volume. It is winnable, because they are answering generically and you can answer for one state, one utility, and one roof type.
What it does not do
Worth knowing before you buy, not after.
- It does not give tax, incentive, or financing advice, and it will not check whether a figure is current for you.
- It does not generate or sell leads.
- It does not guarantee an AI engine will name you. It measures, prioritizes, drafts, and measures again.
Ask an assistant whether solar is worth it for a house in your service area, and see who it names. The free AI Mirror Test runs that question across all nine surfaces we track today and prints every question it asked.
Run the free AI Mirror TestQuestions
What buyers ask before they start
The incentive rules just changed. Is now a bad time to publish?
It is a good time to publish carefully and a bad time to publish fast. The pages that will be quoted for the next few years are being written now, and the ones carrying expired figures will be quoted too, which is the risk worth managing rather than avoiding.
We buy leads from marketplaces. Does this replace that?
No, and it would be dishonest to say it does. It measures and builds a channel where the homeowner comes to you directly. Whether that ever replaces purchased volume depends on your market and how long you work at it.
Who checks that what we publish is accurate?
You do, and in this category that matters more than in most. Every page starts as an outline you can rewrite, and nothing publishes without your approval. Any figure on it is your responsibility to verify against the current rule.